How Can You Build Your Brand From Scratch?
Good branding is the core of any business and if you run a small enterprise then
you must be competing against big brands with a few devoted customers and a
In that case a successful enterprise business solution can do wonders for you. Such
a business solution helps you build a trusted brand name, which is like a loyal
companion that develops an emotional connection with your audience and keeps you in
the spotlight for now and years to come.
When people think of a brand they usually connect it with its usability, products,
style, brand voice and quality of service. Brand is not only about developing
products and marketing, it is about communicating with your audience and building
trust so that the people choose your services at face value. Here, we will discuss a
few vital steps that can build your business from scratch and offer you a go-to
Know What Does Your Brand Stand For?
Brand building may depend on a variety of different aspects but a successful brand
always has a powerful purpose behind it. There are a few questions that you must ask
yourself when building a brand and defining its purpose
A CRM software can be readily available in the market but the complete CRM
service offered by WorkerMan comes with loads of functionalities to level-up
your business in many different ways. You get a centralized storage for clients’
data that improves business marketing from planning to targeting prospects and
then finally converting leads into customers.
Why - does your brand exist?
What - services and products does your brand offer to the customers?
How - your services make you different and distinct from other competitors?
You can use these 3 questions to build the foundation for your brand through your
business logos, business taglines, captions, and messages. When you are clear about
your brand’s competitive advantage, you can evolve your services to serve better. A
better quality service will draw in more customers and thus would generate higher
Statistics: According to
Pam Moore, On an average, it takes 5 to 7 impressions for people to
remember your brand.
Research Your Market Competitors
Every brand thrives on its individuality and thus it is important that you never
imitate exactly what other big brands are promoting or trying to portray in their
brand. To avoid such mistakes, extensive research of your market partners is vital.
When you research your main competitors or benchmark brands, you come across
valuable insights that those brands have gone about building their brand name such
as quality of products, visuals and business taglines, reviews and feedback,
marketing initiatives etc.
A thorough research always gives you an overview, how innovatively the successful
brands have displayed their potential, dedication and credibility, encouraging you
to embrace a similar line of thought.
As per Tech
Jury report, data analytics makes decision-making 5x faster for
Remember a brand name becomes popular, when consumers find it easy to connect with
the brand. So, it is important that you know the niche that you are addressing and
design your products accordingly. A well customized product always satisfies a
client, building strong foundations of trust and brand value.
Statistics: According to Forbes,
57% of companies state that gaining a competitive advantage is one of the
top 3 priorities in their industry.
Determine Your Target-Audience
Your target-audience always builds the foundation for your business. When it comes to
the brand niche, you need to be extremely specific about who you are serving. Build
a picture of your ideal buyer in your mind. Add attributes like age, gender,
profession, education, income level and personality style to your brand buyer
persona, to make it specific and distinctive.
Once you design your ideal customer, you will realize that with a target-audience
group it is much easier to draw the competitive advantage for your products and
services. You can also dive into details like -
What might motivate your audience?
What are the desires of your customers?
Who can be the brand voice of your business?
How close is your brand to satisfy your audience?
All these questions are essential to address if you want your customers to respond to
Call-To-Actions, Click On Ads (PPC), subscribe to your email list, and find your
Thus, whatever the industry of your business might be, sketching the persona of your
ideal customer and understanding your targeted-audience would always help you find
better digital business solutions.
Insight Transparency ROI Study reveals that “94% of all consumers
are more likely to be loyal to a brand when it commits to full
Outline Your Brand’s Unique Selling Proposition (USP)
In this constantly evolving market, there will always be brands that will be equipped
with better resources and have bigger budgets to attract customers. Some are also
there who are already ruling the market with the earned trust.
If you are a budding competitor to them, then making your name significant can be
slightly challenging. In that case knowing your USP (Unique Selling Proposition),
can be your stepping stone to recognition and success. Start with questions like -
What are the key benefits and qualities that your brand offers?
What makes it stand out among its peers?
How fulfilling is your product or service among users ?
All these questions will give a clear picture how much value your product/service is
adding to the lives of your audience. When you sketch an idea of the product, make
sure to add features that ease your customers’ lives and add value to it. To
understand your product value better, you may also consider experts' views and
implement professional enterprise ecommerce solutions to add an extra edge to your
product in the market.
Statistics: According to one of the Retail
Touchpoints statistics, 36% of consumers say retailers need to do
more to offer personalized experiences.
Establish A Brand Mission and Vision
Have you ever thought about what your company is most passionate about? What is it
that drives your employees forward?
That is why we need a brand mission. A brand mission is the reason why you wake up
everyday and work diligently to fulfill your business goals. Before your business
turns into a brand, you need to know what value your business adds to society. Every
entrepreneur who runs a business envisions the future where he aspires his brand to
reach, let's say after 10 years.
Such a future aspirational statement towards which your brand is driving to achieve,
is called a brand vision. Similarly, a mission statement is the everyday commitment
and sincerity your brand is showing its clients and customers. To create an
impactful and engaging brand identity, make sure you reflect your mission and vision
in everything - from taglines and logos to brand voice and messages.
Strategy survey showed that 62% of consumers are attracted to
companies that exhibit ethical values and authenticity.
Form A Unique Brand Voice
How you communicate with your audience and how they respond to you, depends upon the
tone of communication. A brand voice reflects your company’s mission, niche audience
and industry. It could be professional, friendly, authoritative, technical,
conversational, informative, promotional and much more. But, ultimately it is all
about choosing a brand voice that resonates with your target customers.
For example, the beauty and self care brand “Dove” has a brand voice that encourages
women for self care, women empowerment and inner beauty. Similarly, sporting goods
brand Nike is known for its effective tagline “Just Do It”, where its brand voice
delivers the message of being confident and assertive.
Uber, considered one of the biggest names in the rideshare industry is considered
bold, audience-targeting along with delivering a clear message. “Peace of mind,
whenever you ride”, such a brand statement is easy to understand and compelling
across different regions and languages.
Thus a brand voice is made simple and crisp, enabling a large audience, across
boundaries and languages to connect to it.
Statistics: Brand impression matters, there is no ambiguity about it.
According to customer
thermometer “13% of consumers would pay 31-50% more for your
products or services if they were under the impression that your business is
making a positive impact on the world.”
Create A Logo and A Tagline
When you think of a brand, a visual is the first thing that usually strikes your
mind. This is one of the brand building endeavors that needs a creative execution.
We know that a picture can say a thousand words, and a business logo is an apt
representation of that. When you create a business logo, it is often accompanied by
a tagline, the one-liner version that best describes the nature of business and your
commitment towards your audience.
The logo literally appears on everything that your brand embodies, your business
website, emails, the corporate promotional products, social media posts,
advertisements and so on. It is the visual identity of the brand that would help
your brand stand out among its competitors in the market.
According to Forbes,
Color improves brand recognition by up to 80%.
So, when you are branding your business, it is always advised that you hire a
professional branding logo agency to get a unique and timeless mark for your
business. For example, the automobile company “Jaguar” depicts an infographic of a
leaping feline which shows speed, strength and agility.
On the other hand, the apparel company Levis has a creative trademark, describing 2
horses tearing apart a pair of jeans. Thus, it is important that a business logo is
simple, creative and also delivers a clear message of your brand to others.
shared the fact that when asked what visual elements value on a company
website, 40% voted for images, 39% said color and 21% chose videos.
Integrate Your Brand Into Every Aspect of Your Business
The brand building process is a continuous process that never stops and your brand
name should be visible in everything your customer sees, hears or reads. Thus, it is
important that you integrate all the brand building techniques on a single platform.
Let's understand this…
Suppose a client walks into your store or browse your online business website. In
that case, your logo and business tagline will be visible everywhere and into every
product. From business cards, and packaging to advertisements and products, they all
need the stamp of your business visual identity on them. Similarly, even when a user
or a visitor visits your business website, he is drawn towards color palette,
topography, fonts, content, graphics, iconography, and photography because these
features make the website more engaging and interactive for him.
To integrate all the aspects of your brand, nothing compares an all-in-one business
solution that makes every business aspect fall into place. WorkerMan being an
all-in-one business solution provider offers you all the brand tools and builds your
brand from scratch.
Says, consistent brand presentation across all platforms increases revenue
by up to 23%.